张宜平的网上日志 | ZYP's Blog

苹果与 Microsoft 的关系非一句可以说清。Jobs 从来就没停止过攻击微软的企业文化。他年轻时在接受电视采访时曾指责微软：“The problem is they (MS) never think of original ideas, they don't bring culture to their products." 但是到了2000年，盖茨却慷慨地向这个老对手注资，狠狠地拉了乔布斯一把。老乔也知恩图报，请盖茨到苹果大会上发言（当然只是通过视频），台下嘘声、叹声、掌声响成一片，这是苹果大会上的一幕经典场景。但很快苹果就忘记了恩人，在2002年又推出了 Switch 系列电视+网络广告，企图使当时饱受蓝屏之苦的 PC 用户们转换阵营。一口气做了上百个之后，又在两年前推出了 "Get a MAC" 系列广告，于是那个打着饱满的领带，头顶微秃，大腹便便的可怜的 John Hodgman 就成了 PC 的代言，永远成为穿着 T-shirt 牛仔裤，唇上微微留着点胡须的酷酷的 Justin Long 的嘲讽对象。

前几日爆出一则消息让我振奋：盖茨出演微软广告第三部：“I'm a PC”

美国当地时间19日晚，微软大型推广活动的第三部广告终于上线。这次虽然盖茨依然露面，但已经不是主演，他要和世界各地各行各业的人们一同自豪的说出：“I'm a PC”。

此次微软广告直接向苹果的“Get a Mac”系列发起了进攻。首位演员的容貌装束酷似苹果广告中John Hodgman扮演的“PC”，但他的对白是：“Hello, I'm a PC.”随后一句“我被打造成了一个土老冒”引出了众多人士的自白。各色人等纷纷将“I'm a PC”和自己的工作生活联系起来，体现Windows在全球深入人心的影响力，以及毫无阻隔的沟通能力。

哈哈，脾气特好的盖茨终于也怒了，兔子急了也要咬人！但是，我马上又发现了这则报道：

10月20日晚间，苹果播出两条新的“Get a Mac”广告，从而对微软3亿美元的广告营销活动做出直接的回应。在一条名为“Bean Counter”广告中，代表PC的广告主角John Hodgman将资金分成两部分，其中一大部分用于广告，而一小部分用于修正Vista中的问题。而在另一条名为“V Word”的广告中，Hodgman表示，他们不会再提到Vista的名字，因为总是会有“行李”和这个名字一起出现。这里的“行李”指Windows。 　　

冤冤相报何时了。话又说回来，这两位大佬或许真是在花着自己公司的天价广告预算互相调侃罢了，就像欧阳锋和洪七公——谁又真伤的了谁呢？毕竟，这种游戏比打高尔夫好玩多了...

刚刚发现，百度的MP3搜索功能在德国已被禁掉。

Lev Manovich defined five principles for what he regards as "new media" in his work The Language of New Media (2001): 1. numerical representation, 2. modularity, 3. automation, 4. variability and 5. transcoding. Therefore he excluded film (regardless it's digital or not) as New Media. Even touchscreen is out of the list, since every piece of content behind the interface is pre-programmed, like a website in traditional way.  

I consider that the five principles can also defined the meaning of "interactivity". In fact many so-called interactive medium are lack of variability or random access. Most of them only have pre-programmed content, which are placed in a certain hierarchy and can be accessed simply through determined order of layers. 

A student of DFI, Benjamin Busse has won his Future Lion Award with an interactive campaign for Marc Ecko. The brief was: concept and design of an ad campaign for Marc Ecko, which promotes his roots and love for graffiti. His solution was to create digital Citylights, which consist of a LCD and a blue tooth interface. People got the possibility to access the citylight via the blue tooth interface of their cell phones through a simple interface (to choose colour and sprayer) and spray their own grafitti with the cursor of their phone. His work is a convincible example for transcoding - digital images "sprayed" by random passengers have both cultural and digital layers. The graffitis may be perceived by an individual as a visual representation of "spraying", but because the image is a file the computer sees it as a code that needs to be interpreted and displayed in a specific way. This human-computer interface is, as Manovich puts it, "a blend of human and computer meanings, of traditional ways in which human culture modeled the world and the computer’s own means of representing it."

Can't see the movie? Click Here. Again, something reeeeeally cool done by Brand New School. One of the motion heros.